This is a really good five minute video on the rise of the Prosumer:
David Gauntlett’s theory Making is Connecting
In his book “Making is Connecting” David Gauntlett explores the idea that it is essential to be a prosumer in our society, rather than just a consumer. To be a “prosumer” is to be the one who produces new things, and to be a “consumer” is to merely absorb the things society already gives us. Without the prosumers, society cannot flourish and it becomes boring. Usually, we would consume what the people in power give us, with only one point of view, but according to Gauntlett people feel the need to shape and create their own environment so that they play a part and feel embedded in the world. People want to make things because it creates a sense of self as active in society, and through making, they can connect to other people who share the same interests and therefore be recognised within this community.