Click below for a detailed presentation on Film Genre.
Here is a presentation about Genre Theory that refers to Steve Neale. Click here if the link below is not working.
John Fiske – Genre Theory
- “Attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audience”
- A way of categorising texts in our media – saturated culture
- Prepares audiences expectations
- Culturally dependent – different cultural groups construct different expectations
- Constructed through a series of signs (visual/aural) associated with that genre or through use of generic narratives and ideologies