Understanding Genre

Click below for a detailed presentation on Film Genre. 


Here is a presentation about Genre Theory that refers to Steve Neale. Click here if the link below is not working.

Rick Altman

David Buckingham

John Fiske – Genre Theory

John Fiske
  • “Attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audience”
  • A way of categorising texts in our media – saturated culture
  • Prepares audiences expectations
  • Culturally dependent – different cultural groups construct different expectations
  • Constructed through a series of signs (visual/aural) associated with that genre or through use of generic narratives and ideologies

Author: reno

I teach Media, Film, Video Games and Photography college level in the UK. I'm really into education technologies and creativity. I'm on Instagram.

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